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Monday, December 07, 2009

Why can't my site be found on Google and other search engines?

Everybody knows that it is important for their website to come up at the top in search engines. It’s just how to make it happen that is the big mystery.

Some might pay some obscure company guaranteeing to get them to the top in 48 hours. Only to be disappointed, when the promised results never materialize.
 
The good thing is, there is no big secret to having top rankings. Leaving all the technical stuff aside, what it comes down to is ‘keywords’. Keywords are the words people use when they do a search and these words will determine the results that will be listed in the search engine results pages.
The use of the word ‘keywords’ is actually a bit misleading, normally no one would type in just one word if they are looking for anything on the web. Single keywords are typically too general. For example if you type in ‘chocolate’ in Google, you will get 33 million results, try to find what you’re looking for in them. When we are talking keywords, we usually mean key phrases of two to five specific words.
 
How do you find the right keywords?
 
Start by making a list of possible words or phrases that someone would use when searching for your kind of services or items you sell. You should be able to come up with about 20 keywords without too much trouble. As mentioned above, avoid single words but try to be specific and try to find keywords that are common for your business or services. For smaller business that deal on a more local basis, add your region or cities that lie in your area.
 
Remember to keep the customer's perspective in mind if you don’t know what keywords customers might use. If you don’t know what keywords that customers are actually using to locate your products or services, there are some online tools that will help you with it, the best known is probably word tracker and Google has a nice keyword tool as well.

Friday, November 06, 2009

Can a small website get top rankings?

Some experts will tell you that websites with less than dozens of pages won’t get top 10 rankings in search engines. This is not quite so. It is true, that a website with only a few pages can promote fewer key words than a big site and for that reason it might not get as many top ranksas the large site, but as my ‘little’ examples below show, it is possible to get top 5 rankings with realy small websites, just not for as many key words as a big site can.

K Link Development (8 pages)

Keywords Rank in Google
   
road building for acreage 1
acreage development high river 1
acreage road building 1
septic system for acreage 5
acreage development  14


Blueprint Contracting
(3 pages)

Keywords Rank in Google
   
handyman services south calgary 1
handyman services high river 1
handyman services okotok 2
basement development okotoks 5
deck building contractor calgary 9


Chinook Eco Energy
( 7 pages)

Keywords Rank in Google
   
eco energy calgary 3
calgary solar power installations 5
acreage wind power 5
thermal water heating calgary 7
thermal water heating okotoks 13

The fact that a small website can ‘push’ only a limited amount of key words, makes it crucial to choose key words that people would most likely use to find your business. Usually if a business has a small website, it operates on a local basis. So it would be a good idea to regionalize you key words by adding city, town or area names.
 
I say, it is possbile to get top ten rankings with small, or even very small websites, but it is important that all the things that need to be in place are there and that the key words are carefully chosen and implemented.

Wednesday, October 21, 2009

Is your website search engine friendly?

Have you ever wondered if your website has what it takes to get top results in search engines? A good way to find out, is by typing “site:www.yourdomain” in the search field of your preferred search engine.
If you only get a few results,  or worse, no results, your website might be set up in a way that makes it difficult or even impossible for search engine spiders to find the pages of your site. It’s quite surprising how many websites are inadvertently or accidently configured to be difficult for search engines to access.
There can be several reasons for this, but usually it comes down to the fact that the spider can’t find links to your pages.

If you get results, but they aren’t very informative or look like the examples below, then you also have some work to do.

bad search results examples


You can control how your search results look and what information gets displayed, by putting the right information into the right place on your pages.

If you take care of these two things, make sure the spiders can find your pages and that you results have the information you want them to have and get people to click on your link, you’re already a step  ahead of a lot of website owners.

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