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Monday, January 18, 2010

How do you make them coming back to your site

If you have a website or thinking of starting one, you probably asked yourself how do I get them to come back to my site. The reason why it is important to get people to visit your site repeatedly is because a visitor who has previously checked out your website is much more likely to become a customer than a first time visitor.

Here are a few things you can do to entice people to visit your site on a regular basis:

  • Update your site on a regular basis, at least once a month. Beside providing the newest information about your business, this has an additional benefit. Search engines rank websites that change higher than neglected sites.
  • Have a “Latest News” section on your Home page. This way your visitors don’t need to look for new information on your site, but see it at a glance. You can link the short intro to the page which contains the new information.
  • Have special  ‘Web Promotion’ or Special Offer. Everyone likes to get a deal or discount. Change the special on a regular basis and let your visitors know (e.g. monthly special, offer of the week).
  •  Add a ‘Bookmark this Site’ link. Make it easy for your visitors to bookmark your site and the chances that they actually bookmark your site are pretty good. Statistics show that people will return more likely to a site that they have bookmarked.
  • Offer contests or competitions – these are great traffic builders. As an additional bonus you can collect valuable information about your visitors through the entry form. You can also add a checkbox to get permission to email them with information about your business.
  • Have a ‘Tip of the Day’ feature on your home page. Offer a tip that relates to your products or Services. This can be just a sentence or a paragraph. You can ‘archive’ these tips on a special page, this way your website gets changed often and it also grows and as we know with website it’s all about size.

Monday, December 07, 2009

Why can't my site be found on Google and other search engines?

Everybody knows that it is important for their website to come up at the top in search engines. It’s just how to make it happen that is the big mystery.

Some might pay some obscure company guaranteeing to get them to the top in 48 hours. Only to be disappointed, when the promised results never materialize.
The good thing is, there is no big secret to having top rankings. Leaving all the technical stuff aside, what it comes down to is ‘keywords’. Keywords are the words people use when they do a search and these words will determine the results that will be listed in the search engine results pages.
The use of the word ‘keywords’ is actually a bit misleading, normally no one would type in just one word if they are looking for anything on the web. Single keywords are typically too general. For example if you type in ‘chocolate’ in Google, you will get 33 million results, try to find what you’re looking for in them. When we are talking keywords, we usually mean key phrases of two to five specific words.
How do you find the right keywords?
Start by making a list of possible words or phrases that someone would use when searching for your kind of services or items you sell. You should be able to come up with about 20 keywords without too much trouble. As mentioned above, avoid single words but try to be specific and try to find keywords that are common for your business or services. For smaller business that deal on a more local basis, add your region or cities that lie in your area.
Remember to keep the customer's perspective in mind if you don’t know what keywords customers might use. If you don’t know what keywords that customers are actually using to locate your products or services, there are some online tools that will help you with it, the best known is probably word tracker and Google has a nice keyword tool as well.

Friday, November 06, 2009

Can a small website get top rankings?

Some experts will tell you that websites with less than dozens of pages won’t get top 10 rankings in search engines. This is not quite so. It is true, that a website with only a few pages can promote fewer key words than a big site and for that reason it might not get as many top ranksas the large site, but as my ‘little’ examples below show, it is possible to get top 5 rankings with realy small websites, just not for as many key words as a big site can.

K Link Development (8 pages)

Keywords Rank in Google
road building for acreage 1
acreage development high river 1
acreage road building 1
septic system for acreage 5
acreage development  14

Blueprint Contracting
(3 pages)

Keywords Rank in Google
handyman services south calgary 1
handyman services high river 1
handyman services okotok 2
basement development okotoks 5
deck building contractor calgary 9

Chinook Eco Energy
( 7 pages)

Keywords Rank in Google
eco energy calgary 3
calgary solar power installations 5
acreage wind power 5
thermal water heating calgary 7
thermal water heating okotoks 13

The fact that a small website can ‘push’ only a limited amount of key words, makes it crucial to choose key words that people would most likely use to find your business. Usually if a business has a small website, it operates on a local basis. So it would be a good idea to regionalize you key words by adding city, town or area names.
I say, it is possbile to get top ten rankings with small, or even very small websites, but it is important that all the things that need to be in place are there and that the key words are carefully chosen and implemented.

Friday, October 30, 2009

Have you ever thought about what a website is really for?

When you take a close look at it, the purpose of a website comes down to information and interaction. The world wide web is all about information.

Information is the main reason someone visits a website of any kind. For this reason, every sentence, picture or message, everything that makes up your site should be there for one reason - to get information to your visitors. Even people that won’t buy over the Internet are looking for information, information about your products, your prices, your services. If they find that information on your site and like it, they might become a client, if they don’t find what they’re looking for they definitely won’t become a client.

Interaction is what separates a website from a print ad or a flyer. Interaction is the lifeblood of the internet. Without interaction your website is missing the most important aspect of a website. If you don’t give your visitors ways to interact with your company they won’t stay for long and they might not be back in a while.
Here are some tips how you can make sure visitors can interact with you:

  1. Include contact information on every page a link to the page with your contact information
  2. Have a downloadable catalogue, product information, or even a coupon, or special offer
  3. Ask visitors for feedback, comments about the site, or let them ask you a question.
  4. Make it easy for visitors to find information on your site.
  5. Change your content often, or add new information on a regular basis.

Wednesday, October 21, 2009

Is your website search engine friendly?

Have you ever wondered if your website has what it takes to get top results in search engines? A good way to find out, is by typing “site:www.yourdomain” in the search field of your preferred search engine.
If you only get a few results,  or worse, no results, your website might be set up in a way that makes it difficult or even impossible for search engine spiders to find the pages of your site. It’s quite surprising how many websites are inadvertently or accidently configured to be difficult for search engines to access.
There can be several reasons for this, but usually it comes down to the fact that the spider can’t find links to your pages.

If you get results, but they aren’t very informative or look like the examples below, then you also have some work to do.

bad search results examples

You can control how your search results look and what information gets displayed, by putting the right information into the right place on your pages.

If you take care of these two things, make sure the spiders can find your pages and that you results have the information you want them to have and get people to click on your link, you’re already a step  ahead of a lot of website owners.

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